Who has control of what’s being published on an affiliate’s site/blog?

Who has control of what’s being published on an affiliate’s site/blog?

Photo by Oleg Magni

While you have total control over the information you share on your blog/site, you must adhere to the merchant’s terms and conditions of what you can/cannot promote on your site as it relates to the merchant’s brand. In addition, the merchant may have branded terms and trademark names and phrases that you are prohibited from using. All of that will be outlined in your affiliate agreement, which you will generally have the opportunity to review and accept prior to being approved into a program.