Affiliate operations disclosure

 Do I need to disclose my relationship with a merchant?

Photo by Skitterphoto

Affiliates should take note that the FTC requires a disclosure statement within any and all pages, blog/posts, or social media posts where affiliate links are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that you may be compensated if a user purchases through your link. If you received a product for free, this also must be clearly stated in your disclosure.

Requirement to consider to make your disclosure visible:

• Disclosures must be made as close as possible to the claims.
• isclosures should be placed Dabove the fold; scrolling should not be necessary to find the disclosure. (e.g. Disclosure should be visible before the jump).
• Pop-up disclosures are prohibited.

For more information about FTC disclosure requirements, please review the FTC’s “Dot Com Disclosures” Guidelines; and the FTC’s Endorsement Guidelines.