Who are content creators?
Influencers aren't the only ones who create social media content. Some people will work as social media managers, which entails creating content on behalf of a company and posting it to the company's channel, as well as monitoring and responding to comments. Businesses also hire freelance videographers, photographers, and copywriters as content providers because these are not usually positions that they have in-house.
Photo by Maik Kleinert
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