What does a Content Creator do? Well, that is debatable. Creators work on a variety of digital platforms, ranging from YouTube and Instagram to company blogs, Medium, and more, so what each person does will differ depending on the demands of the organization they work for and the sort of media they use.
The work may merely require creating the original piece, depending on how active the brand wants a creative to be; for others, editing and posting on the company's blog or Medium account may also be part of the contract.
Written content creation isn’t only about long-form, blog-style pieces though. Even social media creators work on written content in the form of captions for their posts, digital ads, and videos to support any visuals that are being shared.
Video is also a very popular form of content. Videographers devote a significant amount of effort to arranging video projects, from scouting actors and locations to developing storyboards and scripts. In fact, the majority of their work occurs before and after the shoot, as editing can take equally as long as preparation.
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