What's the future of affiliate marketing?

What's the future of affiliate marketing?

Photo by Miguel Á. Padriñán

Even though affiliate marketing is likely to evolve and adapt to the changes that e-commerce brings, it is here to stay. Online business advocates anticipates, for example, that tech tracking will be in the limelight, prompting organizations to examine their current tools. There's also talk about how the consolidation of some of the larger affiliate marketing organizations will affect the industry as a whole, as well as how international trade issues may have a negative impact on cross-border e-commerce growth. However, as many advertisers look to migrate to the 'Direct to Consumers' model, the intimate relationships that publishers have with their customers will certainly benefit the business.