What does a normal day look like for a digital creator?

What does a normal day look like for a digital creator?  The type of material created will vary depending on the platform used to work.  Despite of that, a typical work day for most people will include:

Photo by Ron Lach

• Doing Research: Understanding what a brand is about, who their target audience is, and what their competitors are doing is the foundation of any successful content. This aids in the narrowing of ideas later on, as well as giving you more credibility when seeking approval from brand personnel prior to the creation of actual content. A substantial amount of time to the content writer is invested doing this type of research.

• In idea generation processes: This is where Content Writers may let their imagination go wild! When dealing with a brand, coming up with multiple ideas offers you a fantastic beginning point for determining what will be the most relevant and engaging for your or customers' audience. A brainstorming process is key  in this stage, this is still part a the planning process and so therefore, it represent a substantial time in a day of a content writer.

• Doing Content creation: As you collaborate with the brand to create or shoot material that brings the campaign idea to life, the content production process will most likely comprise several stages. Depending on how detailed the final outcome will be, this could take anywhere from a few hours to weeks or months.

• Editing and approvals: This is the last step of the production work but  as well time consuming. It takes time to edit photographs and films to match the brand's look and tone, but this is where the final product begins to take shape. What makes the cut may surprise you, but after it is handed  over to the brand for final approvals before it goes live, it is the most ratifying experience.

• Promotion: This is the last step,  not many content writers dedicate time here. The brand may do this themselves but, in the case of influencers, or people that work all the process steps, this is where the money-making magic happens. Content will be spread through a variety of digital media, with tracking included to keep track of how well the postings work.