How often should I post on Instagram?

How often should I post?

The exact amount of permissible or prescribed posts every day has been the subject of unending discussion. And there are plenty of studies and research to back up such claims. According to an Adobe Spark study, you should post at least once every day, with successful brands posting up to ten posts each day. In a Forbes article, social media guru Neil Patel, on the other hand, stated that the exact quantity of daily postings is unimportant (you can share 5, 10, or 15 times a day without any negative consequences), but consistency is. That is, if you start publishing 20 times a day, you should try to maintain that number.