What is an OPM?

 What is an OPM?

Photo by fauxels

Outsourced Program Management (OPM) has been a term applied to companies—often agencies—that handle the basic day-to-day management of an affiliate program.

The purpose of an OPM is to oversee the day-to-day operations of a program and manage the relationships between the merchants, networks and affiliates. Some day-to-day operations of an OPM include daily transaction checks, product data feed (see definition below), recruitment/outreach, application approvals, inquiries, sending the newsletters out to affiliates, reporting, offers, program materials, and more.