How YouTube Creators can help brands?
YouTube creators build organic relationships with their audiences. The potency of their voice develops in tandem with the size of their audience. So, in time the voice on one Youtuber become the voice of many. This is the power that boost YouTube partners to be targets of interested brands.
According to a 2015 Variety survey, 63 percent of Millennials would try a product or brand recommended by a YouTube Creator versus 49 percent who would try a product or brand recommended by a TV or movie star. YouTube Creators are clearly a controlling force due to their digital prowess.
Brands that want to work with creators to target specific audiences should be intelligent, strategic, and collaborative in their approach. Companies and artists are discovering innovative ways to contact customers, from brand "shoutouts" to video sponsorships, product highlights and integrations, and enlisting YouTube Creators as brand ambassadors.
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