How YouTube Creators add value?
Inherent on YouTube and other social platforms, likes, comments, messaging, and other forms of feedback help creators understand what content resonates with their audience and what doesn’t. While sometimes a “parasocial relationship,” creators and audiences have interpersonal opportunities not often afforded with traditional celebrities through passive forms of entertainment.
YouTube Creators who have healthy relationships with their subscribers, listen to feedback, and pay attention to analytics, are invaluable assets for brands looking to connect with audiences. Leveraging the influence of YouTube Creators, brands can connect with consumers on the channels they prefer, through the content they enjoy.
Photo by Karolina Grabowska
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