Can we use affiliate marketing for lead generation?

 

Photo by Andrea Piacquadio

Can we use affiliate marketing for lead generation?

Affiliate marketing is typically utilized to create sales. It can, however, be utilized to generate leads by paying a commission for each new subscriber acquired. Companies that provide a service rather than a product frequently choose leads because nurturing a lead is an important component of the sales funnel for them. Keep in mind that every affiliate marketing customer is a potential lead for additional products. For this reason, affiliate networks have dedicated lead creation service that may be used to generate high-quality leads.