What are Instagram stats?

Instagram stats are a set of metrics reflecting your performance on Instagram. The scope of insights available for private and Business Accounts varies on Instagram: the latter can, and should, process more data.

Basic statistics are available to private profiles, including the number of followers, posts, likes, video views, and Instagram story views. They're not very useful for businesses who just want to learn more about their audiences and performance on the platform. Instagram business accounts get access to more extensive Instagram data through Instagram Insights, the platform's native product.